MARGARET M. HARTLEY

New York, NY ● (808) 344.3275 ● margaretmmhartley@gmail.com ● www.linkedin.com/in/margaretmhartley

EXPERIENCE

Institute for Integrative Nutrition                                                                                                                         New York, NY

Marketing Manager                                                                                                                                           February 2016 – June 2018

·       Implemented strategic integrated marketing campaigns to generate leads and drive $10 million in revenue across social media, email marketing, webinars, digital guides, paid advertising, creative content, events, and the IIN referral program

·       Managed IIN’s referral program and strategy, making up 50% of IIN’s enrollments, by continuously supporting and developing IIN’s ambassador’s marketing skills, providing new promotional assets, and hosting contests and incentives

·       Owned all event marketing including: team meetings and outings, student meet-ups/lunches and larger two-day conferences and day-long workshops to keep 70,000+ IIN community engaged and happy and to organically promote HCTP referrals

·       Produced and created content for up to 8 sales webinars per month resulting in on average 45 enrollments per broadcast

·       Collaborated with the IIN creative team to produce promotional digital guides to circulate on all marketing channels

·       Recruited and trained two marketing coordinators, quickly getting them up to speed on IIN best practices and brand guidelines

Marketing Coordinator

·       Headed up the IIN blog, wrote blog copy, managed network of contracted blog writers, and published up to 4 blogs/per week

·       UAT on webpages that I created on Drupal, ensuring proper taxonomy populated with correct referrers’ info

·       Overhauled the IIN Sales & Marketing communication moderation templates, collaborated cross functionally across departments to develop a cohesive brand voice and clearly define external and internal IIN communication 

·       Authored the IIN in the News email series which consistently earned the highest email open rate of all our content emails

·       Executed a promotional calendar and created weekly promotional briefs to be circulated to necessary stakeholders

·       Compiled a competitive landscape report and conducted ongoing analysis of the health coaching/wellness marketplace

WeWork                                                                                                                                                                                New York, NY

Administrative Assistant, Real Estate                                                                                                                   June 2015 - January 2016  

·       Consulted prospective landlords, clients and business partners visiting WeWork headquarters and facilitated site tours

·       Ensured the real estate team directors were on target to meet their goals, following up on outstanding items as needed

·       Planned up to 6 company events per quarter collaborating with departmental executive assistants and team coordinators

·       Enforced the real estate budget, saving the department on average $3,000 per quarter by continuously negotiating costs

CONNECT                                                                                                                                                                            San Diego, CA

Marketing Communications Specialist                                                                                                              January 2014 - March 2015

·       Produced 50+ annual CONNECT events of varying scale and developed personalized promotional marketing for each event

·       Prospected new CONNECT business members at startup community events and nurtured existing relationships

·       Managed all social media platforms, developed and grew social media efforts – increased engagement scores by 35%, by engaging with current and future CONNECT members, thought leaders, and key partners on a regular basis

·       Authored the CONNECT daily e-newsletter, press releases and other marketing materials for our 13,000+ member subscribers

Bomberger Family                                                                                                                                                                San Diego, CA

Personal Chef                                                                                                                                                    January 2013 - March 2015

·       Created custom, nutritionally balanced meals with family’s strict dietary requirements and requests in mind; incorporated weekly meal feedback into planning and preparing and published recipes on personal food blog: www.madewithhartley.com

EDUCATION

University of San Diego                                                                                                                                                         San Diego, CA

Bachelor of Arts in Communication Studies, Minor in English                                                                                           2009 - 2013 

Florence University of the Arts                                                                                                                                Florence, Italy

                                                                                                                                                                                    Fall 2011 

Institute for Integrative Nutrition                                                                                                                                 New York, NY

Integrative Nutrition Health Coach                                                                                                                                2016 – 2017

 

TECHNICAL SKILLS

Microsoft Office Suite ● G Suite ● Google Analytics ● GoToWebinar ● Wordpress ● Drupal ● JIRA ● Qlikview ● Salesforce ● Marketo ● Cision ● Meltwater ● Zendesk● Cvent ● Eventbrite ● AgoraPulse ● Hootsuite ● Sprout Social ● Adobe InDesign ●